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not to butt in
Excuse me not to butt in Charlie but if both software were the same as you say The guy who is selling for $100 might not be around very long.
The extra $20 per unit does not mean all $20 goes into the $120 guys pocket
since In your example Guy $120 might be reinvesting that profit back into Research and development so he can offer even a better product
Guy $100 will have to fill more orders hire more people to fill orders
because he is selling more but his cost and time might be keeping his
product as is while Guy $120 moves ahead
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